Work Portfolio
Artist Discovery + Growth
Jack Murnin
I discovered Jack Murnin through the “Fans also like” section of an artist Spotify profile. When I initially logged his statistics on 2/4/26, he was at 704.8k monthly listeners on Spotify, 8.3k Instagram followers, and 12.4k TikTok followers. Following his growth, he has accumulated 1m monthly listeners, 11.7k followers on Instagram, and 16.5k followers on TikTok.
From documenting Jack Murnin’s growth, I have discovered marketing tactics that are successful in the indie genre for artist growth.
Orange Dog Club
I discovered Orange Dog Club on 2/26/26. At that time, the band’s statistics consisted of 137.9k monthly Spotify listeners, 7.7k Instagram followers, and 24.1k TikTok followers. As of 3/30/26, the band has gathered 142.3k monthly Spotify listeners, 8k Instagram followers, and 24.3k TikTok followers.
Discovering Orange Dog Club led me to a strategy of locating emerging talent. I look for an artist that has a unique selling point that stands out to me more than other artists.
cahm
I found cahm on 2/19/26. On that date, his music statistics stated: 42.2k monthly Spotify listeners, 2.1k Instagram followers, and 3.3k TikTok followers. His growth from then to 3/30/26 demonstrates that he has accumulated 43k monthly Spotify listeners, 2.5k Instagram followers, and 3.8k TikTok followers.
Following cahm’s artistic journey on social media has shown me that dedication prevails. He is consistent on social media with promotion of his singles. This is now something that I look for in discovering new talent.
Artists I've Managed
While serving as an artist manager, I have learned how to balance an artists’ creative vision with business strategy; ensuring that the artist identity is maintained while securing opportunities and long-term career stability.
Sofia:
While managing the musical career of Sofia Devitt, I learned how to pitch an artist to touring artists, venues, and media outlets.
Soul agenda:
The Soul Agenda has taught me how to bridge the gap between business strategy and an artist’s musical vision.
Companies Worked With
OceanFive:
As an A&R representative, I acquired the knowledge and ability to discover emerging talent, evaluate market potential, and nurture artist development in a way that aligns their creative vision with the core values of the record label.
Kre8tive:
The opportunity to work as an A&R for a distribution company has taught me to identify surfacing artists and strategically position their releases across digital platforms.
Partners of Abroad:
As a communications and marketing intern, I have learned how to manufacture clear, direct messages designated for specific audiences while maintaining a distinct subject and congenial diction.
